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M5 From the North

Travelling on the M5, leave the motorway at Junction 10 for Cheltenham. Take the slip road around to the left merging with the A4019, travelling towards Cheltenham on the Tewkesbury road. Continue towards Cheltenham going through three sets of traffic lights passing Sainsburys & Homebase followed by Boughton Car Dealer on your left. At the roundabout take the second exit and continue straight along Tewkesbury Road. Go through two sets of traffic lights just before the third set get into the right hand lane with Tesco's to your right turning onto Gloucester Road. Travel all the way along Gloucester Road through all traffic lights and straight over all roundabouts at the last set of traffic lights with Shell Garage opposite turn left onto Lansdown Road. Going through two sets of traffic lights. After the final set of lights you will see a Shell petrol station on a traffic island, stay in the left hand lane, going straight ahead until you arrive at another island. Continue straight on, passing over a pedestrian crossing and at the next roundabout immediately afterwards, take the first exit along Montpellier Walk, and then the second right into Imperial Square, with the Queen's Hotel on your right hand side. Park around the Square, and walk to Trafalgar Street (See Map).

M5 From the South

Travelling on the M5, leave the motorway at junction 11. Take the exit towards Cheltenham on the A40. At the first roundabout, go straight over. Continue towards Cheltenham with GCHQ on your left hand side. At the next roundabout take the second exit, and continue straight along the Lansdown Road, going through four sets of traffic lights. After the final set of lights you will see a Shell petrol station on a traffic island, stay in the left hand lane, going straight ahead until you arrive at another island. Continue straight on, passing over a pedestrian crossing and at the next roundabout immediately afterwards, take the first exit along Montpellier Walk, and then the second right into Imperial Square, with the Queen's Hotel on your right hand side. Park around the Square, and walk to Trafalgar Street  (See Map).

A40 From London
Follow the A40 into Cheltenham town centre, going straight over all traffic lights, until you reach the High Street. The road curves round to the left and stay in the right hand lane, passing through another set of lights before following the road round to the right into Oriel Road, immediately after the Playhouse Theatre, get into the far left hand lane and after the next set of lights take the second left into Imperial Square with the Town Hall on your right. Park around the Square and walk towards Trafalgar Street (See Map).
 
Upon reaching Trafalgar Street you can find First Choice Conference & Events at number 4, going through a black iron gate and down a short flight of steps.



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