Uniting Strengths – Creating Opportunities


November 23, 2023 / Posted by Cheryl Brunwin / in Awards / 305 Views

Exciting news!

On the 1st October 2023, First Choice Conference & Events became a brand under the Brief2Event umbrella. Bringing together our award-winning teams to offer an established, strong, and trusted service combining our excellent reputations, within the corporate hospitality market.

Our combined companies will have a reach of £13 million global event spend. We will benefit from increased scale which will enable stronger negotiations within the industry, further enhancing our clients’ experience.

No change to your service

It’s very much business as usual for our clients. You can expect a proactive, innovative, and hands on support from us in delivering your events.

The future

We will continue to operate under our First Choice Conference & Events brand. Your Event Consultant will remain the same, and we will continue to provide the same level of support and service for your event bookings. We are excited to introduce you to some new products including Online Delegate Accommodation Booking, Bespoke Client Event Portals and Event Apps.

A note from Penny

‘Having started First Choice Conference & Events in December 1993 as a key player, I bought the Company in June 1995.  At the time, we were trading at £1 million per annum and over the last 28 years I have built the business to £5 million in event spend, concentrating on strong relationships with clients and creating a dedicated team of industry specialists.  Having won several awards over the years, including M&IT Gold for Best Intermediary Agency (under 40 employees) five times, and the Beam Agent of the Year three times for ‘Small Agent’, this demonstrates the fantastic customer care and high delivery of service that we have achieved.

I am passionate about the industry and am actively involved in promoting best practice, setting high standards, and developing a winning team. My new director role in the business will focus on human resources and talent management as well as strategically supporting the board of directors and management team to grow the business.’

A note from Guy Mason, Managing Director, Brief2Event

‘We are thrilled to introduce Penny and First Choice Conference & Events into our family. The company’s reputation and experienced team will further strengthen the personal service and range of products that we currently offer to our client base.

I launched Brief2Event in 2005 with the vision of being the best we could be, providing a turnkey solution to customers, saving them time, money, and providing all the tools they need to deliver truly successful and engaging events.

Alongside strong organic growth, several smaller agency acquisitions over the years has reinforced the experience, services, and knowledge within our growing team.

We very much look forward to working with you.’

Any questions

If you have any questions, please get in touch by emailing penny@firstchoice-ce.co.uk or guy.mason@brief2event.com

Thank you for continuing to support First Choice Conference & Events. Celebrate with us and enter our competition for a fun night away for 2 people at the super-cool Mama Shelter, in Shoreditch London. There’s a well-equipped gym to stretch your body after a long day and Karaoke rooms to express yourself and make it an evening to remember. To enter the draw, simply place an enquiry with us before 5.30pm on Wednesday 31st January, using our enquiry page. Winners will be notified on 1st February 2024.